Tech and software companies working on developing generative artificial intelligence platforms — and really, who isn’t doing that these days — are in dire need of content to help train their AI models. Adobe is reportedly buying videos to help develop its text-to-video platform now.generative AI platform, is working hard to play catch-up in the generative video space.
With Firefly, Adobe has taken a relatively more ethical and open approach, so it’s no surprise that it would do so with its rumored video platform. While some companies scrape content, Adobe is reportedly working to buy it from creators. Adobe is “offering its network of photographers and artists $120 to submit videos of people engaged in everyday actions such as walking or expressing emotions including joy and anger, according to documents seen by Bloomberg. The goal is to source assets for artificial intelligence training, the company wrote,”Based on the amount of money and the clip duration Adobe wants, the reported payments work out to around $2.
It stands to reason that Adobe is looking for specific sorts of content to help fill any gaps in its Adobe Stock library, which is positioned more as a commercial solution than a resource for all the diverse types of videos needed to train a generative AI model.Adobe Limits Its Employees’ Use of Generative AI
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