Adobe’s AI text-to-video tool already sounds better than Sora

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Adobe is working on its own text-to-video AI tool that will compete against Sora, and it might have a big advantage over OpenAI.

Adobe is working on a mysterious text-to-video generative AI product that will let users create video clips with nothing but text prompts. If the feature sounds familiar, that's because Adobe won't be the first to launch a product like this. OpenAI showed off Sora demos earlier this year, allowing people to create videos using text prompts. Of note, Sora has been trained on actual videos from creators. It's too early to say which product will be better.

25 per minute of video that Adobe will use to train its Sora equivalent. ChatGPT creator OpenAI stunned the world a few weeks ago with Sora, its text-to-video AI tool that generates clips that look almost like the real thing. A few weeks later, OpenAI CTO Mira Murati announced plans to release Sora to the public later this year. Despite her executive role at the company, Murati wouldn't say how OpenAI trained Sora.

 

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