Tech-fueled shopping is having more than a moment, thanks to generative AI. An Adobe study on generative AI reveals a step change in customer expectations.If it seems like brands are facing a public that hungers for more AI-fueled experiences, that’s because they are. According to the study, which polled more than 3,000 U.S. consumers, 58 percent already credit generative AI for enhancing their shopping experiences.
“They’re using it to kind of unlock ways to price-compare, and think about their shopping options, look at reviews, customer reviews and learn new skills,” Pandya continued.
For Pandya, it’s quite evident that the trends are converging. As roughly 82 percent of consumers are taking up these tools to make life easier, he explained, they’re also noticing the tech show up in some of their customer experiences. With that, they have a keener understanding of how AI is powering customer service chatbots and appreciate how platforms offer virtual makeup try-ons or visual overlays of furniture in their spaces.
The last point illustrates the opportunity. Most people want genAI to improve shopping, yet nearly half believe it isn’t there yet. This could be a recipe for frustration.
Technology Technology Latest News, Technology Technology Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Source: ForbesTech - 🏆 318. / 59 Read more »
Source: HarvardBiz - 🏆 310. / 63 Read more »