Adobe Substance 3D uses AI to turn text into backgrounds and textures

While many developers are working out how generative AI could be used to produce entire 3D objects from scratch, Adobe is already using its Firefly AI model to streamline existing 3D workflows. At the Game Developers Conference on Monday, Adobe debuted two new integrations for its Substance 3D design software suite that allow 3D artists to quickly produce creative assets for their projects using text descriptions.

This allows designers to use text prompts to generate background images for objects they’re composing into 3D scenes. The clever thing here is that both of these features actually use 2D imaging technology, just like Adobe’s previous Firefly-powered tools in Photoshop and Illustrator. Firefly isn’t generating 3D models or files — instead, Substance is using 2D images produced from text descriptions and applying them in ways that appear 3D.

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