On Monday, Meta announced that it is “updating the ‘Made with AI’ label to ‘AI info’ across our apps, which people can click for more information,” after people complained that their pictures had the tag applied incorrectly. Former White House photographer Pete Souza pointed out the tag popping up on an upload of a photo originally taken on film during a basketball game 40 years ago, speculating that using Adobe’s cropping tool and flattening images might have triggered it.
The problem seems to be the metadata tools like Adobe Photoshop apply to images and how platforms interpret that. After Meta expanded its policies around labeling AI content, real-life pictures posted to platforms like Instagram, Facebook, and Threads were tagged “Made with AI.” You may see the new labeling first on mobile apps and then the web view later, as McLaughlin tells The Verge it is starting to roll out across all surfaces.
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