Meta is incorrectly marking real photos as ‘Made by AI’

Multiple photographers are complaining that Meta is wrongly adding its “Made by AI” label to real photos they’ve taken, TechCrunch reports. Several photographers have shared examples over the past few months, with Meta recently marking a photo former White House photographer Pete Souza took of a basketball game as AI-generated. In another recent example, Meta incorrectly added the label to an Instagram photo of the Kolkata Knight Riders winning the Indian Premier League Cricket tournament.

Multiple photographers have voiced their frustrations that such minor edits are unfairly being labeled as AI-generated. “If ‘retouched’ photos are ‘Made with AI’ then that term effectively has no meaning,” photographer Noah Kalina wrote on Threads. “They might as well auto tag every photograph ‘Not a True Representation of Reality’ if they are serious about protecting people.

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