Meta is ‘Evaluating’ After Backlash Against Instagram’s ‘Made With AI’ Tags

With growing fury against its hamfisted approach to labeling photos as “Made with AI”, Meta says it is “evaluating” its approach.

Photographers are at a loss to explain what triggers the AI marker that appears with seemingly no rhyme or reason. The AI tag understandably infuriates some photographers as generative AI is associated with the unsanctioned training of their work; a controversial practice that is currentlyTools such as Generative Fill on Adobe Photoshop apparently precipitate the label; even if used for a minor adjustment. But then some users report that using Generative Fill doesn’t activate it.

“Our intent has always been to help people know when they see content that has been made with AI. We are taking into account recent feedback and continue to evaluate our approach so that our labels reflect the amount of AI used in an image,” a Meta spokesperson said“We rely on industry-standard indicators that other companies include in content from their tools, so we’re actively working with these companies to improve the process so our labeling approach matches our intent.

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