Adobe has previewed generative AI video tools that promise to redefine video creation and production workflows. The tools, designed for Adobe Premiere Pro, enable users to add or remove objects in a scene and will live alongside Adobe’s Firefly generative AI models.
Adobe says that for many of its customers, generative AI is “just a starting point and source of inspiration to explore creative directions,” and that the company believes the future of generative AI is “more diverse” than a sole focus on what model is “best.”
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