Amazon Harnesses Generative AI For Seamless Palm Recognition Shopping Experience

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Bernard Marr is a world-renowned futurist, board advisor and author of Generative AI in Practice: 100+ Amazing Ways Generative Artificial Intelligence is Changing Business and Society. He has written over 20 best-selling and award-winning books and advises and coaches many of the world’s best-known organisations.

Generative AI may have made headlines for its ability to write text and create art, but its uses extend beyond simply generating content. Amazon has been using the technology to recognize customer palm scans for its Amazon One payment system. Let’s explore how the technology behind ChatGPT is helping Amazon to reimagine the shopping and payment experience.Forgot your wallet? No problem.

So the company turned to generative AI to generate millions of synthetic images of palms to train their model. As Amazon describes it, they used generative AI to create a “ Thanks to AI, palm images could also be automatically annotated, with labels telling the system that it was looking at, for example, a hand wearing a wedding band. This saved time and allowed Amazon to accelerate the system’s training.

 

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