In the tech industry, creating convincing pranks on April 1 is commonplace. However, this April Fool’s Day, news of mass rejection of emails sent to Gmail account holders will be no joke. In just 14 days, new Google rules will begin in earnest that could see swathes of incoming mail blocked. Here's what you need to know about this impending, and important, change.
Although Google does appear to be taking a slow and steady approach to the new rules for bulk email senders to Gmail accounts, you can expect things to start ramping up from April 1. “Starting in April 2024, we’ll begin rejecting non-compliant traffic,” Google has stated in anAlthough the guidelines do not apply to emails sent to Google Workspace accounts, only personal Gmail accounts, they apply to all senders, including those who use Google Workspace.
Starting June 1, Google will also start implementing the requirement that all commercial and promotional emails have a one-click unsubscribe function for recipients. The clock is ticking.” that could undermine Google’s attempt to protect Gmail users from malicious mass emailing campaigns. The research reveals millions of malicious emails being sent each day using a network of compromised subdomains.
A Google spokesperson told me, “Gmail has multiple layers of protections, and we’re constantly adding more to defend against this attack vector. However, this report underscores how important it is that we improve email authentication for the entire email ecosystem. That’s why we’re instituting requirements for bulk Gmail senders that help close authentication loopholes to the benefit of the entire email-sending community.
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