New Mass Gmail Rejections Will Start In 14 Days, Google Says

In the tech industry, creating convincing pranks on April 1 is commonplace. However, this April Fool’s Day, news of mass rejection of emails sent to Gmail account holders will be no joke. In just 14 days, new Google rules will begin in earnest that could see swathes of incoming mail blocked. Here's what you need to know about this impending, and important, change.will result in some messages to Gmail accounts being rejected and bounced back to the sender en masse.

The new rules are aimed squarely at bulk senders, which Google defines as those sending at least 5,000 messages daily to Gmail addresses. That number is calculated based on emails that are sent from the same primary domain regardless of the number of subdomains used. Importantly, to be labeled as a bulk sender, that 5,000 limit only has to be reached once in 24 hours for the attribution to become permanent.Pro-Ukraine Russian Fighters Are Marching Deeper Into Russia.

The new rules aim to “boost sender-side security and increase the control users have over what gets into their inbox even more. If anything, meeting these requirements should help senders reach those who want their messages more effectively, with diminished risk of spoofing and hijacking from bad actors,” a Google spokesperson said., but now any organization considering a mass-email marketing campaign needs to ensure they are as well, or they could be made to look like fools come April.

Starting June 1, Google will also start implementing the requirement that all commercial and promotional emails have a one-click unsubscribe function for recipients. The clock is ticking.

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