YouTube Launches AI Music Principles; AI Incubator in Partnership With Universal

has published a set of AI music principles and launched a new AI initiative with co-signs from artists, songwriters, and producers from Universal Music Group. Dubbed the AI Music Incubator, artists such as Anitta, Björn Ulvaeus, Juanes, Max Richter, Rosanne Cash, Ryan Tedder, Yo Gotti, and the Estate of Frank Sinatra, have been tapped to give their input.

“Central to our collective vision is taking steps to build a safe, responsible and profitable ecosystem of music and video — one where artists and songwriters have the ability to maintain their creative integrity, their power to choose, and to be compensated fairly,” wrote Universal Music Group Chairman and CEO, Sir Lucian Grainge, in a blogGrainge added that the selected group of artists from UMG will “explore, experiment and offer feedback on the AI-related musical tools and products [YouTube...

Abba’s Ulvaeus said that although some may find his decision to join my decision to join the group “controversial, I’ve joined this group with an open mind and purely out of curiosity about how an AI model works and what it could be capable of in a creative process,” he offered in a statement. “I believe that the more I understand, the better equipped I’ll be to advocate for and to help protect the rights of my fellow human creators.

Elsewhere, Juanes said he looks forward to working with both companies to “assure that AI develops responsibly as a tool to empower artists and that it is used respectfully and ethically in ways that amplify human musical expression for generations to come.” YouTube CEO, Neal Mohan, shared the platform’s AI music principles in a blog post that further outlined the company’s goals to “develop an AI framework to help us work toward our common goals,” with three fundamental AI principles that will “serve to enhance music’s unique creative expression while also protecting music artists and the integrity of their work.” Read the list below.: AI is here, and we will embrace it responsibly together with our music partners.

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