ABBA Star Helps YouTube Get To Grips With AI Music

📆 8/21/2023 6:06 PM
📰 ForbesTech

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ABBA member Bjorn Ulvaeus is among a group of musicians to join YouTube's AI Music Incubator

ABBA member Björn Ulvaeus is among a group of musicians that will “help inform YouTube’s approach to generative AI in music”.

Given Björn Ulvaeus was best known for his work in the 1970s, he might also seem an unlikely choice to help YouTube with its AI work, although ABBA are certainly no dinosaurs when it comes to music technology. The ABBA Voyage show which opened in London last year creates convincing holographic avatars of the band which perform on stage for a 90-minute concert.

“I believe that the more I understand, the better equipped I'll be to advocate for and to help protect the rights of my fellow human creators."

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