YouTube is figuring out its AI strategy by working with music labels

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YouTube will find ways to monetize AI content.

a reporter who covers AI. Prior to joining The Verge, she covered the intersection between technology, finance, and the economy.YouTube is partnering with record labels to establish rules for how AI-generated music is treated on its platform, including monetization opportunities for both companies and creators.

YouTube hasn’t announced any details yet on what these new investments will be other than promising to balance rights protection with creator-led innovation, including figuring out ways to monetize AI-generated content. “Central to our collective vision is taking steps to build a safe, responsible, and profitable ecosystem of music and video — one where artists and songwriters have the ability to maintain their creative integrity, their power to choose, and to be compensated fairly,” said UMG chairman and CEO Lucian Grainge in aYouTube has a long history of hosting AI-generated content, be it covers or wholly “original”...

 

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