to enable users to make payments using their smart devices, without the need for a bank or credit card.
“HUAWEI Ads is a perfect example of a platform that contributes to the growth and exclusive marketing of businesses across Africa. This makes it possible to help businesses overcome digital barriers, optimise new markets, increase sales and ultimately reach their marketing goals,” the company says. “Ozow was looking into new ways to run awareness, reach and lead generation campaigns. When we learned of HUAWEI Ads, we knew this was a good opportunity to meet our targets and marketing goals. We launched a co-branded campaign on the HUAWEI Ads platform in March 2022 to broaden the user base, and leverage Huawei’s device user base, to increase our brand’s presence.
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