Vodacom Group’s enterprise-focused ICT subsidiary, Vodacom Business, says that it has plans to digitise the retail industry by connecting retailers to suppliers. It has started deploying Software-Defined Wide Area Networking technology to retailers.
Vodacom Business says its infrastructure enables the creation of a retailer’s online presence and the e-commerce platform and also powers in-store activity such as payments. Connectivity enables a retailer to offer in-store Wi-Fi to customers as well, and, from this, insights can be gleaned from usage data to drive more personalised marketing efforts.
This means that retailers also need to be connected to their suppliers more than ever before to enable them to keep up with the online shopping demand brought about by the pandemic.
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