Avon used artificial intelligence to find out exactly what we want from a mascara and created this £9 offering, so is it any good?

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Have Avon created the ultimate mascara using nothing but artificial intelligence?

First off, the wand is fairly formidable looking – thick, plastic and ultra spiky. Even the very tip is layered with bristles. But it’s this that makes the wand multipurpose, enabling it to tackle bottom lashes as seamlessly as it combs through each and every top lash. It even enables the bristles to get right into the inner eye corners to catch those dinky hairs there. Straight away, I noticed it gave my tangly lashes definition . The wand slid straight through separating each out.

Certainly, the formula is inky black, giving instant intensity. In fact, it’s “infused with deep carbon-black pigments that are both buildable and lightweight,” according to the brand. The fact that the pigment is lightweight, is important here, in order to achieve criterion number three, which is lift. And to be fair to it, it does this, too. Even when coated in the mascara, my lashes felt fluttery rather than heavy. It delivered on length too .

 

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