... I don’t really focus on a specific genre, but last night, during the Q&A session, someone asked me, “What’s the most important thing to make a sound or song as an A&R?” Make it not boring and bring heart. We just want the listeners, our fans, to get into the music. So that means it has to be perfect, musically perfect. Everything has to be perfect and has to be interesting.
So we actually spend a lot of time working to make a record. It’s not just a one-time job, but sometimes we change one song around 60 times. ’s “Cherry Bomb.”]For only one song, “Cherry Bomb,” I had more than 17 different versions. It’s not only “Cherry Bomb,” of course. It’s all of the songs. But [“Cherry Bomb”] was pretty extreme.
Those files that you just showed me, they are what ended up making up every single part of the song? They ended up in the final cut? Yeah. There was an original demo but we changed it a lot. “Cherry Bomb” didn’t have proper melody and verse the first time when I got the demo from. We got topliners and other producers to make the verses, middle eights, dance breaks. So as we made that and recorded it, and during the mixing time, we also changed it a lot. That’s how we work.
Is that part of the cultural technology system that you were talking about last night? Obviously everything is different per situation, but you seem to have a map for creating your SM Entertainment content?That’s right. It’s also because of my producer Soo-man Lee.
You mentioned last night that the company has reached the final stage of SM’s cultural technology expansion. Can you expand on that? The idea of finalizing a company’s innovation sounds a bit like stagnation. There are three stages: culture creation, culture expansion, and culture exportation. First, we began with H.O.T. We made one very famous group and they went everywhere, China, Japan, etc.
nct_billboard This is actually a good interview, thanks TamarWrites
Haters on the comment section can choke No one cares bout ur fav, its an article bout SM Go find article bout sincerely urs and comment there, not here
nct_billboard babies kpop fans just know their oppa agency is the best. lol.
doyutiful Sm doesnt have a hit since red flavor Add love shot if u are generous They aint working like they ued too
why do people have to bring down others when they want to express how much they love a certain thing
this was actually so brilliant, thank you both of you for the interview 💚
Please read the article before commenting 'SM who'
Great interview TamarWrites Particularly appreciate you bringing up the socio-political aspects and getting more depth into what their plans are with NCT and future boy groups.
TamarWrites Is ke ghar me fafund lag jae aur kabhi jae na
milostop1 Hate makes people blind. They can't see the legacy of SM artists.
This is really funny. Well they talked about their 'kpop'. The 'business' kind of kpop...😑
SM Entertainment the South Korea’s largest , greatest entertainment company! ❤️ Thank you SM for producing LEGENDS after LEGENDS after LEGENDS! ❤️ SM Entertainment The trend setter!
🤡The bigshit stans in the comment section lmao Calm your clown ass down JYP bigshit wouldn’t have existed if it wasn’t for SM! SM Entertainment paved the way❤️ And to all the people reading the comments of this article those people are bashing SM because there favs ain’t from SM
Article talk about SM but monkey hatters comment about their idols, Bitchh
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