Mobile Transformation Hinges On Flexible Technology Ecosystem

on digital devices than watching television, noting that the dramatic shift in consumer behavior poses challenges along with opportunities.

At Braze, it’s our belief that better communication with customers leads to better business results, and mobile messaging is central to that effort. For the second year, Gartner has issued a Magic Quadrant for Mobile Marketing Platforms, evaluating 18 vendors in the field. You can read a complimentary copy of the full reportWhile we have made our name in mobile, my guess is that the “Mobile” qualifier will disappear before too long.

Your customers have moved ahead; the challenge is to meet them where they are as they evaluate your business on the basis of the experiences they are having across all channels today. Demonstrate that you understand them through thoughtful, personalized experiences , and your customers will respond with loyalty and advocacy. Choose the status quo, and you’ll learn the wisdom of retired U.S. Army General Eric Shinseki: “If you don’t like change, you will like irrelevance even less.

Each person’s device is an intimate part of their life. If you’ve been granted permission to communicate over this personal connection, respect that invitation by working to better understand what matters to your customer. This requires a coordinated set of tools to listen closely and analyze customer behavior across multiple channels. Athat uses stream processing to experience the world as it happens will help you ensure that your message is heard before the moment of opportunity has passed.

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