that rely on tens of thousands of contractors, Apple's app reviewers work for Apple, people familiar with the process said. They're paid hourly, have employee badges and get Apple benefits such as health care. Everyone starts out reviewing iPhone apps, and as reviewers become more senior, they are trained to evaluate apps with in-app purchases, subscriptions, Apple Watch and Apple TV.
According to people familiar with app review operations, day-to-day oversight mainly falls to a vice president at Apple, Ron Okamoto, and a director who joined Apple when it, whom CNBC is not naming because of security reasons. Reviewers say they sometimes receive feedback from developers that can be threatening.
People who worked at App Review said that work days could be long, especially ahead of Apple's annual release of its new version of iOS, when app developers update their apps so they're compatible. Reviewers generally don't face horrific or illegal content on a regular basis, although one reviewer said that one time they discovered child pornography in a pending app. The app wasn't approved and the incident was reported to the FBI, the reviewer said.
Developers who disagree with a decision made by App Review can appeal to a board called the App Review Board, which can change the decision from a lower-level reviewer and is partially composed of reviewers with good track records, people who worked as reviewers said. Sustained appeals can bring an app in front of the Executive Review Board.
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