Apple previews new software as it diversifies beyond iPhones

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Apple, beset by falling iPhone sales, announced upcoming changes to its phone and computer software intended to highlight its new digital services. 9News

And the iPhone remains its marquee product. The latest version of its iPhone operating software, iOS 13, manages to offer both privacy features and a "dark mode" for the screen — a feature already available on Macs.

Apple also unveiled several new apps for its smartwatch, including independent apps that don't rely on the iPhone in another sign of the company's determination to lessen its dependence on that product. The App Store will be available on the watch, making it possible for people to find and download apps right on their watch — expanding the availability of purchases that generate commissions for Apple.

Apple has already de-emphasized iTunes on the iPhone and iPad, but now it will do the same on the Mac as well later this year. ITunes will still be available on Macs using older versions of the operating system, as well on all machines running on Microsoft's Windows. The company said users will still be able to purchase and download songs through iTunes' Music store within the Music app, and can buy movies and TV shows in the Apple TV app. iTunes gift cards will stay active, a spokesperson told CNN Business.

ITunes formally launched in 2001 but its music store, launched two years later, changed the way we buy songs and albums. The format came at a time the music business struggled with online piracy and file-sharing sites. With a relatively intuitive user interface, a simple billing tool and an on-demand catalogue, iTunes far better experience than any other platform at the time.

IHS Markit's research found subscription services accounted for more than 80% of online music and video revenues in 2018, compared with less than 10% in 2008, in North America and Western Europe.

 

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