MOUNTAIN VIEW, Calif. -- Google announced new privacy tools Tuesday intended to give people more control over how they're being tracked on the go or in their own home, part of a broader effort by big tech companies to counter increasing scrutiny of their data collection practices.
Some critics, however, say Google's privacy updates sidestep more substantial changes that could threaten its ad-driven business model. For instance, the company said it will extend an"incognito mode" feature to its Google Maps and search apps. When activated, the app won't record user searches or movements, analogous to how the same feature works in its Chrome browser and YouTube now.
In coming months, Google said that change will enable users to clear most of those tracking cookies without disturbing others that keep users logged into sites or that personalize website settings. Chrome currently only allows people to clear all cookies.
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