- Microsoft Corp on Thursday announced new tools for software makers aimed at making technologies such as artificial intelligence and blockchain easier for businesses to use.While Microsoft still trails the cloud computing leader Amazon.com Inc’s Amazon Web Services in revenue, it has taken a different approach to the market, designing many of its services to be run in either Microsoft's Azure data centers, its customers private data centers, or a combination of the two.
One new service from Microsoft helps online retailers recommend products based on shopping history and can be combined with a retailer's existing recommendation engine, said Scott Guthrie, Microsoft's cloud and artificial intelligence chief. Microsoft is also releasing tools to let users make artificial intelligence models without having to write the underlying code. Those models can then be"trained" using the business owner's data in Microsoft's cloud.
But Microsoft's Guthrie said blockchain has other uses, such as the system Microsoft helped Starbucks Corp build to track the coffee as it moves from farms to stores to a customer's cup.
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