The Vision Pro will get Apple Intelligence and “Go Deeper” in-store demos

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Apple is adding AI features to the Vision Pro and, working to gin up sales of the Vision Pro, will update its in-store demos to let people see their photos in the headset.

For all its impressive technical chops, Apple’s all-singing, all-dancing Vision Pro hasn’t set the world on fire. But it’s early yet, and the company continues to throw some weight behind the headset, and reportedly has plans to add AI features to visionOS and is readying an updated approach to in-store demos. Apple is working through the challenge of incorporating Apple Intelligence into the augmented reality interface of the headset, Bloomberg’s Mark Gurman reported today.

Adding the sentimental touch to the demos could work out, especially once visionOS 2 comes out this fall, with its “spatialize” option to turn 2D photos into 3D ones — a feature that’s more impressive than it has the right to be . But I can imagine it going the other way if people end up looking at the wrong images. You know how looking at your iPhone photos on your computer monitor suddenly exposes all their flaws? Try looking at them when they’re the size of a wall.

 

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