that consumers had largely stopped booking demos to try the device out at stores, with sales going "from a couple of units a day to just a handful in a whole week.", the tech giant has suspended work on the next Vision Pro and is looking for ways to cut costs for a cheaper model that could ship by the end of next year.
It's an unfortunate, albeit unsurprising new development for Apple's foray into the VR space. The device, while lauded for its industry-leading visual fidelity, has quickly turned into a dust magnet, suffering from an underbaked software ecosystem and a design that makes itThere's a lot we still don't know about Apple's cheaper Vision headset.
It's also still unclear if Apple will meet its own 2025 deadline, as it's struggled to lower costs without cutting too many corners. As for the existing Vision Pro, the company is still hoping to roll out the headset internationally by the end of this month. The company has alsoincluded in the second iteration of the device's operating system at its Worldwide Developers Conference last week.
But whether those efforts will turn things around for an extremely expensive device with surprisingly few use cases remains to be seen.More on the headset:
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