PETALING JAYA – Stronger regulation and protection are needed with the alarming rise of scams powered by artificial intelligence targeting hoteliers and travellers, say industry players.
“There must be clear procedures for collecting personal information for domestic and international travel bookings to thwart fake reservations, fictitious accommodation, and phishing schemes facilitated through malicious APK downloads and external links,” said Dr Ganesh. Using AI, it said, scammers create realistic e-mails to trick people into divulging sensitive data like credit card or personal information.
He noted that except for some individual operators, hoteliers in Malaysia have been working closely with travel platforms such as Booking.com and Traveloka. This has helped to address the issues effectively. “The coordination and sharing of information among industry stakeholders have improved to prevent and mitigate scams,” he said.
“Nonetheless, these companies usually have mechanisms to detect and prevent such incidents, including working with their system providers,” she said, adding: “Hotels usually work collaboratively with platforms like Booking.com to identify and address such issues. “Such support is crucial in helping these smaller entities manage and potentially circumvent cyber threats effectively,” she said.
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