Alexa to get supercharged with AI

Siri isn’t the only digital assistant getting an AI update in the near future. According to sources speaking to Reuters, Amazon is reportedly planning an expansive update for its decade-old digital conversationalist that would implement a two-tier service subscription that could cost users $5 t0 $10 per month.

Recommended Videos “We have already integrated generative AI into different components of Alexa, and are working hard on implementation at scale — in the over half-a-billion ambient, Alexa-enabled devices already in homes around the world — to enable even more proactive, personal, and trusted assistance for our customers,” an Amazon spokeswoman told Reuters in a statement.

However, as other companies like Microsoft, Google, and Apple have quickly scrambled to release generative AI systems of their own, Amazon has been slow to integrate generative AI technology into its products in any meaningful way. As such, Reuters’ sources have relayed that senior management considers 2024 a “must win” year for Alexa, despite hundreds of workers having been cut from that division in late 2023.

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Amazon reportedly thinks people will pay up to $10 per month for next-gen AlexaKris Holt joined Engadget as a contributing reporter on the news desk in 2018. He has been writing about technology, games, streaming and entertainment for over a decade after starting his career as a sub-editor on a local newspaper. Kris holds a Master of Arts degree in English from the University of Dundee.
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