Amazon wants to turbocharge Alexa so it can compete with ChatGPT

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Amazon is looking to bolster Alexa with generative AI so that it can better compete with rivals like ChatGPT

With generative AI being all the rage these days, it’s no surprise that Amazon is finally entering the mix. According to a report from CNBC, Amazon has plans to completely overhaul Alexa, the company’s popular voice assistant. The report notes that the upcoming version of Alexa will be more conversational as to more ably compete with advanced chat software like ChatGPT. The news should come as a nice surprise for heavy Alexa users.

Jassy has been privately underwhelmed with what modern-day Alexa is capable of, according to one person. The Alexa team worried they had invented an expensive alarm clock, weather machine and way to play Spotify music, one source said. For instance, Jassy, an avid sports fan, asked the voice assistant the live score of a recent game, according to a person in the room, and was openly frustrated that Alexa didn’t know an answer that was so easy to find online.

 

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