How Meta AI systems use your data and why opting out is not so simple

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Meta Platforms Inc. has long been using artificial intelligence to help it serve users content and ads it thinks are most likely to interest them, but its new chatbot has thrust the company's use of the technology back into the spotlight.

Two screenshots taken from a smartphone on Thursday, May 30, 2024, show the steps needed to mute the 'Ask Meta AI anything' chatbot on the Facebook and Instagram apps. THE CANADIAN PRESS/APMeta Platforms Inc. has long been using artificial intelligence to help it serve users content and ads it thinks are most likely to interest them, but its new chatbot has thrust the company's use of the technology back into the spotlight.

While Meta's AI systems make use of public information collected from the internet or licensed from other providers, it does not link this data to accounts. For example, if it uses a public blog post featuring an author’s name and contact information, the company says it doesn't later connect that content to the user's Meta account.It's possible.

Meta says it doesn't automatically fulfil requests sent using this form but reviews them to see if they are consistent with local laws that might require them to remove your data from their AI training.Alanna Smith, a Toronto-based small business owner in the entertainment industry, filled out Meta's form in hopes of getting the company to not use her data for its AI systems.

David Troya-Alvarez, a Meta spokesperson, did not respond to a question about how many Canadians have successfully opted out so far. Rather than fulfilling the itch to get information on the platform right away, he recommends people step away from their devices and decide whether it really needs to be on the platform and whether they're prepared for the company to potentially use the information.No. Troya-Alvarez, the Meta spokesperson, said in an email to The Canadian Press that Meta AI cannot be disabled.

 

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