Artificial intelligence will profoundly change how we work and what we create. Many fear that it will steal jobs, encroach on artistic output and strip creatives of livelihoods. But, as the gimmicky-side of AI loses the buzz, its power to enhance the creative process, complementing human creativity without taking the wheel, is increasingly being recognised. has proved), artificial intelligence needs human intelligence.
I did a PhD looking at the neuroscience of creativity. I was very interested in breaking down the cognitive processes and the mental states that we go through during a creative process. I also founded a company, NeuroCreate, that essentially creates products that are all about augmenting creativity by building workflow tools. We created a platform called FlowCreate, which combines the way that I've used AI myself as a creative and lots of different tools into one platform.
The main challenges have come from how people have viewed AI over the years. Now, we're at a point where people are able to see how it can be helpful more readily in their workflows. There was always a bit of fear, wasn't there. Being a creative myself, I’ve always been mindful of the ethics behind it. That it's about augmenting human processes, not replacing humans. That’s how FlowCreate is designed, so that it’s not threatening, from that perspective.