At WWDC on Monday, Apple revealed Apple Intelligence, a suite of features bringing generative AI tools like rewriting an email draft, summarizing notifications, and creating custom emoji to the iPhone, iPad, and Mac. Apple spent a significant portion of its keynote explaining how useful the tools will be — and an almost equal portion of time assuring customers how private the new AI system keeps your data.
As a result, many AI features on Windows are gated to new devices that can perform work locally on these chips. According to Apple’s research, out of 750 tested responses for text summarization, Apple’s on-device AI had more appealing results to humans than Microsoft’s Phi-3-mini model. It sounds like a great achievement, but most chatbot services today use much larger models in the cloud to achieve better results, and that’s where Apple is trying to walk a careful line on privacy.
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