What Will the Next 30 Years of Beauty Look Like?

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Science, technology, and a new emphasis on longevity are driving major change in the beauty industry. Here, deep dive into what the future of the industry will look like, from the omnipresence of AI to the mainstreaming of skin science and cosmetic treatments.

Movies and TV have long predicted what the future of fashion and beauty will look like. Take the 1995 filmwhere, in the now canonical closet scene, Cher uses her computer to quickly scan her wardrobe, swiping until she puts together the ideal outfit. Fast forward to 2024, and virtual closet apps are just a download away on those computers that are perpetually attached to the palms of our hands.

Diagnostics and, in turn, hyper-personalization will be a huge springboard for AI, particularly as demand in the category has grown; according to Mintel data, 62 percent of US consumers are interested in personalized beauty products. Haut.AI is the first to enable users to see how their skin will age over time with certain products using SkinGPT.

Buzzy longevity-centered ingredients like Urolithin A, NAD, and Glutathione will become part of the skincare vernacular, and our routines will shift to focus more on stopping damage before it starts. Estée Lauder recently announced a far-reachingin conjunction with the Stanford Center on Longevity that will fuel research and product development.

Dr. Doft notes that the recent filler backlash is reflective of this shift. “Filler doesn’t have the long-term outcome; it’s expensive, you have to continue to do it, and it can distort your face and potentially decrease some of the fat you want to keep,” she says.

 

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