upcoming, the partnership will now enable customers to use the AI assistant to find the perfect outfit and accessories for any occasion.
Shopping Muse was launched by Dynamic Yield in November 2023, where it was given early access to fashion retailers including; furniture retailers will now also be able to use the AI assistant. The shopping assistant helps recreate an in-store experience by translating colloquial language consumers use to make tailored product recommendations — and suggests coordinating products and accessories.
As with its other products and services, Mastercard has embedded its privacy safeguards into Shopping Muse by adhering to the company’s responsible AI principles and standards to enhance shoppers’ experience while maintaining consumer privacy and security.