Over the course of a few months last year, Trever Stewart painstakingly scanned his media company’s half-acre animation studio and replicated it in the metaverse. He is now starting to invite advertising agency clients into this virtual space for meetings so they can see how their animated content is made — from within.
“The idea of having a meeting or productivity assistant — that is technology that is likely to integrate very well with the metaverse, to make a real difference.” Mallet envisages having a virtual workplace “with real colleagues but also AI assistants that potentially would be embodied in that office”. He says his company’s growth has accelerated over the past 18 months “because of AI” as it can bring automated personalisation to their virtual training scenarios.