for €500 million. Although BeReal has fallen off the radar since its much-hyped peak, Voodoo says the app has grown to 40 million active users.
If you’ve forgotten, BeReal’s gimmick is that it promotes “spontaneous authenticity” by prompting users to capture dual-camera pictures during two-minute windows at random times throughout the day. It wonThe app’s marketing spiel is that the short and sudden posting window forces spontaneous, unmanicured content . On the downside, authenticity isn’t always engaging: Some users complained that its content could get downright boring.
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