This will be the second straight year that Apple has created a stir at its conference by using it to usher in its entrance into a trendy form of technology.File - The iPhone 15 Pro is shown after its introduction on the Apple campus, Sept. 12, 2023, in Cupertino, Calif.
But CEO Tim Cook recently dropped strong hints that Apple is poised to reveal its grand plans to enter the AI race that has been fueling an industry boom during the past 18 months. Monday's conference “represents the most important event for Apple in over a decade as the pressure to bring a generative AI stack of technology for developers and consumers is front and center,” Ives wrote in a research note.
This will be the second straight year that Apple has created a stir at its developers conference by using it to usher in its entrance into a trendy form of technology that other companies already had been making inroads., the Vision Pro, which wasn't released until early this year carrying a $3,500 price tag that has been a major impediment to gaining much traction.
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