New Apple Watch ad features the double tap gesture, an iPhone 15 Pro, and a huge fish

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Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon.

. By quickly tapping your thumb with your index finger twice, the Apple Watch uses the S9 SIP to understand the gesture which automatically selects the primary action for most apps and notifications.

One of the double tap gestures will allow you to take an iPhone photo with the Camera Remote in the Camera app. And this is the focus of today's strange new ad which will end up running for 30 seconds on television. The spot opens with a stocky man standing in his boat struggling to hold on to a huge catfish. All he wants to do is snap a photo of him holding the fish and he has his iPhone camera on a table facing the spot where he is holding the fish.

 

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