Lab-grown diamonds are taking the jewelry industry by storm — and those invested in the natural-grown kind are none too pleased.than mined diamonds, lab-grown diamonds have seen a huge jump in demand as frugal consumers seek to save money and — let's be honest — patronize sellers whoby diamond industry analyst Paul Zimnisky, lab-grown represented more than 18 percent of the diamonds sold in 2023, up from just two percent in 2017. Overall diamond prices, meanwhile, have fallen 5.
This sea change has made major waves in the diamond industry, as evidenced by the current debacle at De Beers, the company that in 1948 coined the slogan "diamonds are forever." After seeingWhile the drama at the diamond industry's most prestigious institutions rages on, smaller companies are left dealing with the fallout.
Take it from Ankur Daga, the CEO and founder of the e-commerce jeweler Angara who pointed to analysis suggesting that"The diamond industry is in trouble," said Daga, with the "core issue" at hand being the "rapid growth of lab-grown diamonds."that he believes the industry is up to the challenge — and that its own short-sightedness is likely the cause for its current crisis, anyway.
"The industry has not done large-scale... marketing for almost 20 years," Aggarwal noted. "And we’re seeing the aftermath of that." To recapture the public's infatuation with diamonds, the industry clearly needs to get on board with the times — and, perhaps, take the L when it comes to consumers wanting to save on luxury goods