Generative AI adoption is underway at many media and entertainment companies. But how exactly the tech is being used in film and TV production has remained something of a mystery.
Yet to understand how the tech is actively being used today also requires an understanding of its limitations and challenges. VIP+ digs into the specific factors holding back gen AIas tools used to make the highest production-value content. Ethical use is now central and critical to gen AI decision making for media and entertainment companies, and it is the final focus area of this report.
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