With no laws or standards governing when and how to tell viewers about AI's involvement in the creative process, film and TV makers are winging it — and further eroding the line between reality and fiction.Media companies and content creators keep getting caught not disclosing their use of generative AI.
While both the writers' and the actors' unions reached agreements over AI, when it comes to reproducing and possibly replacing actors with AI, some argue that the unionIf you think of generative AI as the latest in a long tradition of special effects, it looks less like doomsday for truth and more like Hollywood business as usual..
"You don't need AI to manipulate photos or video in stunningly and meaningfully misleading ways," Denise Howell, technology lawyer and host of the podcast Uneven Distribution, told Axios.Long before generative AI, film critics questioned Errol Morris' use of slow motion re-enactments of a 1976 murder of a police officer in his 1988 documentary "The Thin Blue Line."
Regarding the issues at Netflix, Howell told Axios, "sensationalist true-crime storytelling has been popular and widespread for a long time even without today's generative AI tools."Vincent, a former engineer as well as an ethics professor, says Hollywood is acting like Silicon Valley, using generative AI without disclosing it and then apologizing if they get caught.
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