Michael DobuskiGoogle is making some changes to its AI Overviews, after the artificial intelligence-driven search feature gave what the company calls "odd and erroneous" responses to people's online searches.
Instead of presenting users with pages of links to comb though, Joseph said, AI Overviews streamlines the process by summarizing information and providing users with a concise answer. There are other concerns about the new feature as well. For one, generative AI technology, both from Google and elsewhere, has faced criticism for "hallucinating" - that is, generating information that's unreliable and inaccurate.
"It's part of the reason that we present all of the information for you holistically," said Joseph. "These are quick shortcuts to help you get some information to you quickly, but they're followed along with areas where you can go, double check, verify." Aside from the accuracy concerns, Stokel-Walker said Google prioritizing AI Overviews over traditional search results could affect revenue and reshape how business is done on the web.
"These websites do still need to exist, and they do need to have a way of making income, because otherwise, there's nothing for those AI-generated search results to be based on," Stokel-Walker pointed out.
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