Google is making some changes to its AI Overviews, after the artificial intelligence-driven search feature gave what the company calls "odd and erroneous" responses to people's online searches.
"They'll have less friction, they won't have to click through to a number of different websites, which can often be quite a bit of a bugbear if you just want some information very quickly," notes Chris Stokel-Walker, technology journalist and author of the book "How AI Ate the World: A Brief History of Artificial Intelligence – and Its Long Future.
Stokel-Walker said any benefit from AI Overviews ultimately comes down to a tradeoff between convenience and cost. "You no longer have kind of click through five or six different pages and maybe several pages of search results to find the right answer, but also it does mean that either the answer might be wrong or it might not be the one that you actually want to get," he said.
Aside from the accuracy concerns, Stokel-Walker said Google prioritizing AI Overviews over traditional search results could affect revenue and reshape how business is done on the web.
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