Last week Google introduced a radical shake-up of search that presents users with AI-generated answers to their queries. Now the company says it will soon start including ads inside those AI Overviews, as the automatic answers are called. Google on Tuesday announced plans to test search and shopping ads in the AI summaries, a move that could extend its dominance in search advertising into a new era.
In one example at the time, it showed a sponsored option at the top of an AI-generated list of kids’ hiking backpacks. Google says the early testing showed that users found ads above and below AI summaries helpful. Google’s much smaller rival Bing shows product ads in its Bing Copilot search chatbot, but in tests on Monday, WIRED didn’t trigger any ads in Bing’s competitor to AI Overview.
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