You ordered a new bed from a home furniture website last week. So why, instead of seeing ads for matching furniture, do you continue to see ads for the same bed you just bought?
Experiences that are out of sync with a customer’s needs, preferences, and context are likely to erode rather than build trust. Shoppers get annoyed with ad noise from countless brands trying to make a sale, “Businesses of all sizes are looking for ways to break through the noise and attract new customers while increasing loyalty with existing ones,” says Frank Keller, executive vice president and general manager of PayPal’s large enterprise and merchant platform group. “Applied in the proper ways, AI can help develop new, trusted personalized experiences that make every customer feel like they are the most important.
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