TikTok to automatically label AI-generated content

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TikTok is enhancing content authenticity with auto-labeling for AI-generated content, partnering with C2PA and joining the Adobe-led Content Authenticity Initiative.

TikTok, the popular social media platform for creating and sharing short-form videos, said it will now start automatically labeling artificial intelligence -generated content when it is uploaded to the platform.it is partnering with the Coalition for Content Provenance and Authenticity and will be the first media-sharing platform to implement its Content Credentials technology.for over a year, along with anything made with its own TikTok AI effects.

The statement said the increase in auto-labeled AIGC on TikTok will be “gradual at first” as soon as Content Credential is implemented on other platforms to metadata, it will be able to label more content. The social media platform has also joined the Content Authenticity Initiative , led by Adobe. Dana Roa, the general counsel and chief trust officer at Adobe, said:

 

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