TikTok already automatically applies an “AI-generated” tag to content on its platform made using TikTok’s AI tools, and that same label will now apply to content created on other platforms. Now, TikTok will detect when images or videos are uploaded to its platform containing metadata tags indicating the presence of AI-generated content and says it’s the first social media platform to support the new Content Credentials.
Support for the Adobe-developed tagging system comes as TikTok partners with Adobe’s Content Authenticity Initiative as well as the Coalition for Content Provenance and Authenticity . TikTok writes that Content Credentials support will go through a “multi-phase implementation” on the platform. The company’s first step is to begin automatically labeling AI-generated uploads that already contain Content Credentials.
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