AI image misinformation has surged, Google researchers find

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Angela Yang is a culture and trends reporter for NBC News.

Fake images generated by artificial intelligence have proliferated so quickly that they’re now nearly as common as those manipulated by text or traditional editing tools like Photoshop, according to researchers at Google and several fact-checking organizations. The findings offer an indication of just how quickly the technology has been embraced by people seeking to spread false information.

“These images are highly shareable on social media platforms, as they don’t require that the individual sharing them replicate the false context claim themselves: they’re embedded in the image.” Cayce Myers, a public relations professor and graduate studies director at Virginia Tech’s School of Communication, said context manipulations can be even harder to detect than AI-generated images because they already look authentic.

 

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