Several celebrities who couldn’t make it to the Met Gala showed up online anyway — in fake images that showed signs of having been generated by artificial intelligence. The fake images, which depicted them posing in glamorous garden-themed ensembles to match this year’s dress code, were quickly shared thousands of times on X and Facebook amid the flurry of real photos flooding social media of celebrities walking the carpet Monday evening.
Yotam Ophir, an assistant professor of communication at the University at Buffalo studying misinformation, said that while this type of fake photo seems harmless on the surface, social media algorithms offer incentives to create them because fake images can easily generate revenue-earning clicks and reactions for the users who post them. “It almost baits people to catch them lying, like it’s intended for people to say, ‘Hey, that’s AI,’” Ophir said. “But AI is a hot topic right now ...
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