By definition, artists and designers are creative people. They work in these jobs because they have talent and skills that they love to share with the world.
Generative AI is transforming most industries, and the creative fields of art and design are certainly no exception. But by embracing it, artists, designers, illustrators and animators could find themselves spending more of their time on the aspects of their work they are passionate about and less on the routine and mundane elements they'd rather skip over.by Goldman Sachs, generative AI has the potential to automate 26 percent of the tasks carried out by professional artists and designers.
For businesses, this will mean quicker project completion, while freelancers will fit more work into their schedules, allowing them to take on more work or offer lower prices to their clients.Generative AI can be great for sparking the imagination. Artists and designers staring at a blank page and wondering how to get started may find it useful for suggesting initial concepts, sketches, characters or color palettes.
It can even act as a personalized art critic, offering feedback and suggestions on how work can be improved or altered in order to better align with project goals. Just as the invention of photography gave rise to impressionism, followed by movements such as cubism, surrealism, and pop art, artists working in traditional mediums will have their own response to the arrival of the AI age, creating entirely new artistic frontiers.
As with other professions, they are likely to need to learn new skillsets in order to work alongside machines effectively and safely. This will include prompt engineering, in order to get the most out of the new tools that are available.
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