Research identifies the brain’s ventromedial prefrontal cortex as key to motivating prosocial behaviors, with implications for understanding social disorders and enhancing global cooperation.
Learning about where in the brain ‘helping’ decisions are made is important for understanding how people might be motivated to tackle large global challenges, such as climate change, infectious disease, and international conflict. It is also essential for finding new approaches to treating disorders of social interactions., and shows for the first time how a region called the ventromedial prefrontal cortex has a critical role in helping, or ‘prosocial’ behaviors.
Each participant attended an experiment where they met another person anonymously. They then completed a decision-making task that measured how willing they were to exert physical effort to earn rewards for themselves and for the other person.
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